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Continental Airlines Strategy After 9

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... seats. Reinforcing Existing strengths: During 1999, 2000, and 2001, Continental Airlines received numerous awards for customer Brand Awareness via Electronic Marketing Vehicles: Awareness of Continental Airlines can also be increased by repeat United." Continental was the first major airline to copy the Southwest model, but did not succeed because of operating adds, revolving around the CPP, email Tip Sheet, and ongoing awards of Continental Airlines should be places in charting a course forward toward profitability. To counteract this trend, the following recommendations are prepared for Continental Airlines. The campaign name is ...



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Sources list for CONTINENTAL AIRLINES STRATEGY AFTER 9:

Continental Airlines announces resumption of initial public offering of regional airline subsidiary. (February 25, 2002). Continental Airlines: recent press releases. April 10, 2003. [Online]. Available: http://www.continental.com/dash/build_dash.asp? cor
Regional Jets and the Aviation Industry

Moschetti, M. T. "United Airlines and Continental Airlines: Modern Organizational Structure." Retrieved Nov. 17, 2003: http://www.tildenm.com/hodgepodge/papers/UAL.pdf
United Airlines

Continental Airlines web sites: Invesdtor information, flight and destination information, and corporate history: [9]www.continental.com
Continental and Southwest Airlines

Goldberg, L. (February 24, 1999). Air France strengthens ties with Delta, Continental Airlines. Knight Ridder/Tribune Business News [EBSCO host].
Delta Airlines Strategic Analysis

Spaeth, A. (2001). Airline Branding Strategies. Flug Revue 09/2001, page 20.
United Airlines

 


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